4 of the 14 Signals
The full checklist includes 14 signals with point values, audit steps, and code fixes for each.
robots.txt — AI Bot Access
+12 ptsWhy it matters
GPTBot, PerplexityBot, and ClaudeBot check your robots.txt before crawling. A single disallow rule blocks all three from ever reading your content.
How to check
Visit https://yourdomain.com/robots.txt and look for rules that block AI user-agents.
sitemap.xml — Content Map
+8 ptsWhy it matters
AI crawlers use your sitemap.xml to discover pages. Without one, they rely on link-following — and may miss entire sections of your site.
How to check
Visit https://yourdomain.com/sitemap.xml. It should list your important pages with lastmod dates.
llms.txt — AI Intent File
+15 ptsWhy it matters
The llms.txt standard lets you tell AI agents exactly what your site does, what's in-scope, and how to cite you. Sites with llms.txt get cited more accurately.
How to check
Visit https://yourdomain.com/llms.txt. Most sites don't have one yet — this is a quick win.
JSON-LD Organization Schema
+14 ptsWhy it matters
Organization schema tells AI agents your brand name, URL, description, and contact details in a machine-readable format. Without it, they guess — and often get it wrong.
How to check
Open DevTools → Network → reload → search for "application/ld+json" in the response.
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Everything you need to audit and fix AI visibility
The checklist distills what we've learned running thousands of AI visibility scans into a single actionable checklist you can work through in under 30 minutes.
All 14 signals explained (with point values)
Understand exactly how each signal affects your AI visibility score.
How to audit each signal on your site
Step-by-step instructions — no specialist knowledge required.
Copy-paste code fixes (no custom dev needed)
Real code snippets for robots.txt, JSON-LD, llms.txt, and more.
Before & after examples (low score vs. high score)
See exactly what a poorly-optimized site looks like vs. a well-optimized one.
Priority ranking — which signals to fix first
Focus on the highest-impact changes to maximize your score quickly.
The checklist helps
SaaS Founders
“Audit your entire site in 30 minutes”
Know exactly which AI visibility signals you're missing before your next sprint. Fix the highest-impact issues yourself — no agency needed.
Agencies
“Give clients a repeatable audit framework”
Differentiate your agency by adding AI visibility audits to your service offering. The checklist gives you a consistent, client-facing deliverable.
E-commerce
“Find why AI agents aren't recommending your products”
AI shopping assistants are influencing purchasing decisions. Find and fix the gaps that are costing you product recommendations.
Enterprise Teams
“Align technical and marketing teams on AI visibility”
A shared, jargon-free checklist bridges the gap between engineering and marketing — making AI SEO a team sport, not a black box.